As A product designer with mechanical engineering roots, I bring a first principles approach to everything I do, whether I'm building from zero to one or ten to one hundred.
I created Outlandish to help outdoors adventurers share without oversharing. App Store Download
stash
role: Founder/designer/developer
I created Stash to help people take notes the way they think. app store download
Nella
Role: lead designer
I designed Nella to help tired parents create quality time with their little ones. learn moreApp Store Download
Websites + Platforms
Toyota
Role: lead designer
Responsible for the redesign of the Toyota Certified Used Vehicles consumer website and information architecture, resulting in a flexible, component-based platform for the TCUV team to support the sales of 10+ model years of vehicles.
manscaped
Role: Lead designer
Responsible for designing an insights-driven, modular Product Detail Page that could accommodate 70+ products across 6 different categories, without ever feeling stale. Led several rounds of user testing to define and execute the design strategy.
I named and branded Stash, a new kind of note-taking app designed to capture ideas immediately, to evoke a sense of ease and assurance. Download the app
Draftday
I designed the logo for a new fantasy draft startup. The goal was to create a symbol that felt at home alongside Nike, Under Armor, Adidas, and UFL.
Nella
I named and branded Nella to create a sense of coziness and wonder during bedtime story time. Download the app
Scout
I named and branded Fiat Chrysler Automotive's Innovation team as Scout – drawing upon the idea of searching, discovering, trailblazing, etc.
Those Millennial Pediatricians
I designed the Podcast Logo + Album Cover for Those Millennial Pediatricians, the podcast that breaks down children's healthcare into bite-sized, relatable conversations. Check out the pod
Blacktop Labs
I named and branded Blacktop Labs, an automotive-focused product consultancy, to evoke the ideas of "rubber meeting the road."
symula media group
I designed this logo for our engagement photographer to help level up her brand as an editorial wedding photographer.
dj føxx
I crafted this logo mark to evoke beachy, surf-vibes for DJ føxx of Santa Monica.
Wedding Monogram
I designed our monogram to set the tone for our Indian wedding in ranch country – Temecula, CA.